I am reading a book called Selling the Invisible by Harry Beckwith. Why am I reading this? Well, I can tell you it is not purely for pleasure. You see, I am one of those people who likes to be as well-versed as possible in the area in which I am working. I truly love what I do. I love weddings. I love the excited look on a bride’s face when she is about to walk down the aisle. I love the tears in her eyes when she realizes that The Mansion at Maple Heights is the place where she is going to marry the love of her life.
So why do I read books like these? Well, because I want to understand brides. Ultimately, they are customers who are buying an experience with us. Yeah, the house is pretty and all (Ok, in reality, it is drop dead gorgeous, but I don’t want to brag!), but it is just a space if you take out all the magic and emotion behind it. So even though we have something to actually show you, we are selling the experience. The invisible experience. I mean, think about that and the other things I mentioned. This is the place where many people have and will marry the love of their life. I, personally, can vouch for the amazing experience. I lived it.
So imagine my astonishment when I was reading about how clients choose businesses or make purchases and read that people typically want to avoid making a bad decision and go with something that is “good enough” rather than the superior option. I have to hope that in our business, this is not the case. “Good enough” is NOT good enough when it comes to your wedding day!
Every single woman deserves that moment when they have tears welling up in their eyes because they are so happy that they have found the venue, dress, photographer, or whatever, of their dreams. This is one of the most important days of your life. Don’t settle for something that is just good enough. You have to love it!!! There are so many ways to bring your vision to life – even if you are on a budget. Enlist friends to help with DIY projects, discuss budgets with your parents and most of all, trust the professionals. We have done this once or twice and know what we are talking about.
I truly believe that everyone deserves the wedding of the century. I know mine was… at least to me. Your wedding
should will be better than my wedding… to you. And that’s how it should be.
As always, feel free to email me at email@example.com or call at 412.427.2877 with any questions!
Until next time,